Our Story

Where it began

Life in Cards was born from a simple observation: tarot has the power to offer genuine reflection and guidance, but getting a thoughtful, personalised reading has always been expensive and hard to access.

My mother has spent over 20 years as a tarot reader and relationship counsellor, writing content and providing readings to people from all walks of life. She's brilliant at what she does — but something she's always struggled with is just how long it takes to really give people the depth of insight they deserve. That makes it costly, and for many people, simply out of reach.

Building the bridge

I'm Damien, and I work in technology. I wanted to find a way for people to connect with my mother's life's work — quickly, accessibly, and affordably — while still getting a deep, meaningful experience rooted in genuine tarot knowledge.

Life in Cards uses AI to deliver personalised tarot readings that draw on traditional card meanings, symbolism, and interpretive practices. Every reading is unique to you, your question, and the cards drawn. It's not a replacement for a human reader — it's a way to make the practice available to everyone, wherever they are, whenever they need it.

What we believe

• ✻Accessibility matters. Guidance and self-reflection shouldn't be a luxury.
• ✻Honesty first. Our readings are AI-generated, drawing on traditional tarot knowledge. We're transparent about that because we believe the value is in the reflection, not the medium.
• ✻Safety and respect. We never give medical, legal, or financial advice. Readings are for entertainment and personal reflection only.
• ✻Your privacy. Your questions and readings are yours. We don't sell your data or share your personal information.

Card artwork

Our classic theme features the original illustrations by Pamela Colman Smith, first published in 1909 as part of the Rider-Waite-Smith tarot deck. These images are in the public domain and sourced from Wikimedia Commons.

Our modern theme features original artwork based on Smith's iconic illustrations — reimagined with a contemporary aesthetic while staying true to the symbolism and composition of the originals.